ABOUT US
OUR VISION:Creating
Social
Empowerment
To foster a society where every individual company,and organization can utilize their inherent abilities through mutual reliance —both relying on others and being relied upon. By doing so, we aim to generate the realization of economic, social, and emotional prosperity that aligns with each entity's ideal vision.
CREATING
SOCIAL
EMPOWERMENT
Our MISSION:Building
Infrastructure
for Social Needs Matching
We strive to provide a tangible platform (including our in-house sharing apps) where individuals, companies, and organizations seeking support can securely and meaningfully connect with those willing to offer their assistance. Our goal is to establish a mechanism that ensures a seamless and timely alignment of the needs of both parties, allowing these needs to be achieved harmoniously and without reservations.
CREATE
SOCIAL NEEDS
MATCHING
SOCIAL BACKGROUND:
Transforming Work
Environments
for Sustainable
Family Growth
The economic strain of women leaving the workforce during pregnancy, childbirth, and childcare leads to reduced household income, often prompting families to postpone having a second child. When men single-handedly shoulder financial responsibilities, they face longer working hours and an increased risk of mental health issues and suicides, particularly in their 30s and 40s. It is crucial to create safe and healthy working environments for parents engaged in child rearing. By ensuring economic stability we can decrease mental health issues, and create a community that supports sustainable growth of the family.
Fostering a Supportive
Community for All Ages
In our communities, there are those who wish to work more if they had a social environment that they could trust to watch their children during work. At the same time there are individuals of all ages who are eager to support these families in need of childcare. 90% of those ages 60 and above express a desire to work, and at the same time 90% of the elderly population express a sense of “isolation”. On the other hand, over 50% of the younger child rearing generation experience isolation and 90.9% of them express the importance of “community support”. We see an opportunity in creating a supportive community by addressing and matching the diverse needs across different age groups.
Embracing Diversity
in Parenting, Work, and Lifestyle
There has been an acceleration in the diversification of parenting styles, working practices, and lifestyle choices in contemporary society. The COVID-19 pandemic has further expedited this trend, with increased emphasis on remote work and relocations to rural areas. Support for diverse lifestyles goes beyond product-based services; it involves creating a network of like-minded individuals within the community who can provide mutual support and care.
The Increase in Nuclear Families has Reduced
Opportunities for Children to Learn about
Diversity and Social Interactions
There is a notable decrease in self-esteem and an increase in feelings of loneliness for Japanese children. Shockingly, one in three 15-year-olds experience a sense of isolation, with self-esteem being overwhelmingly low in developed countries Creating an environment that nurtures life skills becomes imperative to counteract these challenges.
Creating Trust Through Core Fans of
Communities and Companies
In an age with an overload of information at your disposal, trusted connections are what introduce people to valuable individuals and services. Forming an attachment with a community encourages relocation, migration, and settlement, while attachment to a company cultivates brand loyalty. Core fans dedicated to a community or a company perform an intermediary role by connecting people to communities and companies as well.
OUR HISTORY:Our Journey
2020
- September
- Signed an agreement with Miyake Town, Nara Prefecture, initiating support for community building through childcare collaboration using ICT (Information and Communication Technology).
- October
- Commenced a service verification experiment for regional community activation using the Quasi-Zenith Satellite System "Michibiki" in collaboration with Nagaoka City, Niigata Prefecture, and Nomura Research Institute, Ltd.
- November
- Received the Minister of Health, Labour and Welfare Award for Excellence in the Corporate Division at the 9th "Healthy Parent and Child 21 (Second Phase) Awards - Let's Extend Healthy Lifespan!" by the Ministry of Health, Labour and Welfare.
- December
- Selected as an adopter in the Shizuoka Revitalization Accelerator "Takeoff Shizuoka" program.
2019
- February
- Renewed the peer-to-peer support app "Childcare Share" to facilitate neighborhood relationship building through the sharing of rides, childcare, and potentially other items and services.
2018
- January
- Initiated collaborative plans with nationwide childcare support organization and facilities with spaces.
- February
- Received the Grand Prize and Minister of Internal Affairs and Communications Award at the "ICT Regional Activation Awards 2017" by the Ministry of Internal Affairs and Communications.
- June
- Received the "Excellent Award" at the 2nd Japan Service Awards.
- July
- Signed a "Childcare Support Collaboration Agreement" with Shimabara City, Nagasaki Prefecture.
- September
- Started collaboration with Saitama City and Misono Town Management Association.
2017
- July
- Obtained the certification under the "Sharing Economy Certification System" by the General Incorporated Association Sharing Economy Association.
- August
- Surpassed 50,000 members in the childcare sharing community of AsMama.
- October
- Initiated collaboration with Funahashi Village, Toyama Prefecture, for "Community Building through Childcare Collaboration."
- November
- Started collaboration with Otsu City, Shiga Prefecture, in the "Sharing Economy Business."
2016
- January
- Started the first-ever collaboration with a local government, signing a "Collaboration Agreement on Childcare Support" with Ikoma City, Nara Prefecture.
- April
- Selected as one of the "Telework Pioneers 100" by the Ministry of Internal Affairs and Communications.
- July
- Signed a collaboration agreement with Yuzawa City, Akita Prefecture.
- October
- Launched the Childcare Share App.
2015
- August
- Received financial and management support from the "Japan Venture Philanthropy Fund."
- November
- Established a Board of Directors through the appointment of new directors and external auditors.
2014
- January
- Initiated the "Community Creation Project," customizing "Childcare Share" for residents in specific areas.
- August
- Relocated our office to Yamashita-cho, Naka-ku, Yokohama City.
- October
- Introduced an Advisory Board system.
2013
- March
- Started a large-scale customer event "Childcare Support Fair (now Share Fest)" for interaction, experience, and learning for supporters, companies, and Mama Support.
- July
- Registered the trademark "Mama Support" as the colloquial term for "AsMama Certified Supporters."
- October
- Published our second book, "One Coin Childcare Share Changes Society," from Aidosha.
2012
- March
- Started the "Childcare Support Fair" in Yokohama, bringing together companies supporting childcare and local Mama Support.
- August
- Started community exchange events and childcare experiences led by Mama Support called "Kosodate Lab."
2011
- March
- Introduced the "AsMama Certified Supporter (Mama Support)" system to visualize supporters and build connections with households raising children.
- April
- Started an event and seminar production business in collaboration with companies that own commercial facilities and content.
2010
- August
- Selected for the NPO ETIC. "Social Entrepreneurship School" from all over the country. Conducted a 1,000-person street survey with a mission to "Understanding needs and being advocates for them."
2009
- November
- Founded AsMama with enthusiasts nationwide who resonated with the business vision and mission. Established the company with an all-remote, full-flex work style for all employees.
COMPANY PROFILE:
- Name
- AsMama Inc.
- Address
- 73-1306, Yamashita-cho, Naka-ku, Yokohama-city,
Kanagawa, Japan - Date of Foundation
- November 4, 2009
- Business and Services
-
- Producing and organizing events and seminar to connect people, companies and cities.
- Designing, developing, operating and monitoring our
in-house Sharing apps. - Accelerator programs for community leaders and local organizaitons. Area development and management.
- Marketing, PR and consulting support.
